The best electrician marketing

Is website development important?

Your electrical company website is your most important form of marketing. It’s where customers can learn more about your business, contact you, and schedule appointments with your technicians.

In order to rank well on Google, you need to make sure your website contains vital information about your business and is updated regularly. The most relevant content you want to include is your contact information or a form that customers can fill in to be contacted by you, your location, where you service, what licensing your business holds, the list of specialties you perform, any reviews or testimonials from previous clients, an introduction to you and your team, and a layout of your past work.

A well-rounded website is continuously maintained, mobile-friendly, paired with your business info on Google My Business, and makes use of SEO keywords for electricians. Make sure your contact info and specialties are listed high on the page. Use terms that customers may search for in your content so search engines identify you as a source for inquires.

What is search engine optimization?

Search Engine Optimization also known as SEO, is when your business page contains keywords relevant to the searches performed on search engine sites. It’s an important strategy in your marketing efforts because it allows your target audience to find you when they’re searching for local electricians in their area.

So how do you maximize this opportunity? By understanding what your audience is looking for and putting keywords and phrases in the body of your website copy. There are plenty of tools out there that help you know which SEO keywords to include, but basically, you want to consider phrases or words your customers might search for— ‘how to fix an overloaded circuit’ is one example. Providing a blog post, copy block, or video with this exact phrase in the title will help online algorithms find your page and provide it as a source for the user searching for it. That’s how your site goes from being buried in Google results pages to the top hits listed first.

What is digital advertising?

Digital Advertising is a marketing strategy that targets your ideal online audience with ads, banners, popups, landing pages, or email schemes. There are other digital advertising examples, but these are the most common.

Since you’re a localized electrical business, the budget you spend on youradvertising efforts should be geared towards getting you in front of the people you can help. A targeted digital advertising plan is how you make that happen.

A good place to start is to make sure your Google My Business information is current, your website is up to date and you have a presence on social media (more on that later). Next, you want to turn to resources, like Local Service ads that will help minimize your expenses while maximizing your exposure. Taking an ad out in the local paper or spending the money on a commercial is no longer the best way to land new jobs. Your ideal clients are all online, and that’s where you want your electrical business to be as well.

Do you need to worry about social media marketing?

Short answer, yes! But here’s the long answer. Think of social media like setting up the lights and wiring for a big new business building. The more lights you add, the more people will see it from afar. I know, it’s a weird analogy but social media can reach a lot more people than you think.

By having an active social media account, you can showcase the work of your team and your business, provide valuable educational content, build your brand presence, and give potential clients a place to get to know you and your business. A successful social media platform includes testimonials about your business, reviews, information about who you are, and the expertise you can provide.

Tap into different platforms such as LinkedIn, Instagram, and Facebook. Post often and interact with people who visit, comment, or like your site. Social media is the ideal place to communicate with people in your vicinity who may be looking for electricians for their home services needs.

What is included with content marketing?

Content marketing is all the information your business puts out to educate and entice your audience. Think of it as the meat of your entire marketing layout. Without the content, your ads, social media posts, website, and SEO keywords would be nonexistent.

Overall, it consists of any and all online material you publish for your company. To really see your marketing efforts grow, you want to create and put out various resources for people to utilize. That includes blogs posts, videos, social media posts, eBooks, webinars, and any other content that can be found online.

To make the most of your efforts, develop a content strategy plan that you can follow so you’re not just randomly posting and getting zero hits, views, and results. A content calendar is helpful to keep yourself and your team organized. To get started, think about common questions your previous customers have had, common jobs that your technicians have to fix, or up-to-date information about your business. From there, address those topics in an online resource. You can choose to do ‘how-to’ videos and post them on social media or, blog posts about common electrical questions, and announcements in an email scheme about sales, promotions, or seasonal savings customers can enjoy.

The sky is the limit with how much content you can put out, just remember to keep it consistent, filled with SEO target keywords, and valuable for your audience.