If you’re in the home services industry, you know how non-stop it can be — and how you typically have little time to focus on marketing. But marketing is essential for your company’s success because it brings in new customers.
So, what do you do when you can’t spare a moment to manage your marketing efforts?
One solution is using artificial intelligence (AI) home services marketing tools. AI marketing automation is like having a magic wand to improve your marketing without eating up all your time. But what exactly does AI home services marketing look like?
We’ll cover the most critical points in this guide, so you can use AI to get more customers and revenue — even if you are new to AI or are not a “techie” person.
What Is AI Home Services Marketing?
AI home services marketing isn’t just for big corporations.
AI home services marketing is like having a tech-savvy sidekick who handles your marketing tasks automatically. Using an AI system to manage your marketing saves time, money, and effort. You no longer have to do everything manually, meaning you can focus on other essential aspects of your home services business instead of worrying about marketing.
And best of all, you won’t just save time and money; your marketing will become more effective, too.
What Should You Look For in AI Home Services Marketing?
If you’re going to invest in AI solutions, there are several important things to look for:
- Powerful dashboards and reports that combine all the data you need in one place.
- Dashboards that let you easily track lead flow, marketing performance, and your online reputation.
- An AI platform that uses your analytics to give you valuable insights and recommendations so you can get more out of your ad spend, reach the right people, and improve your overall marketing.
- Experienced marketers to keep the AI on track, make sense of the data, and add human insight into your customers’ psychology that machine learning can’t.
Scorpion sets up all the AI tools, integrates them so that you get the data you need in one place, and helps you interpret and utilize that data.
5 Ways To Use AI Home Services Marketing To Grow Your Business
AI can enhance your customer service and revenue in many ways. That includes helping you hire more techs, expanding your service area, boosting monthly leads, or strengthening your brand and online reputation. Let’s explore some ways AI can help your leads, website traffic, search rankings, and busy bookings schedule.
1. Use AI To Make a Business Website That Blows Your Competition Out of the Water
Use a chatbot as part of your AI home services digital marketing.
When someone wants to hire a home services contractor, they’ll first search on Google or other search engines. You want them to find your website, which should provide an immediate understanding of your business, including your location, service area, offered services, and pricing.
But it’s not just about creating a website; you must regularly maintain and update it with customer reviews, service updates, and ongoing ads or promotions. Your website should answer common customer questions and move customers further along the buying journey.
That’s where an AI-powered chatbot comes in. To set up a chatbot, you feed it with answers to common questions. Over time, the chatbot learns and gets better at answering customer questions. This lets you handle customer communication even when you’re closed, helps leads become customers, and costs only 10% to 20% of what a human agent would.
2. AI-Driven Digital Advertising for Home-Services Businesses
Digital advertising is how you promote your business online through various channels like websites, streaming platforms, and social media. It includes different media types like text, audio, video, and images.
AI can help you make informed decisions about your digital ads. Which platforms give you the most bang for your buck and find the best customers? What types of people should see your ads? AI gathers and analyzes the data you need to answer these questions.
3. Home-Services Search Engine Optimization (SEO)
AI can also help with SEO, which boosts your company’s search engine results using keywords and other tools.
At Scorpion, we use our AI technology called Ranking.AI to improve your search engine rankings. Ranking.AI analyzes over 40,000 data points for every keyword you want to rank for, including what your competitors are doing. Our ranking specialists take this data and use it to rank you higher.
4. Quickly Creating Content for Your Home-Services Business
Your business needs valuable, relevant content that attracts qualified leads. This content can include website pages, blogs, emails, or social media posts, and AI can help you generate and update that content faster.
For example, AI tools can suggest catchy email subject lines and attention-grabbing blog headlines. AI can also analyze your website for internal and outbound links. It can identify the best places to build links and even insert them for you. AI software can find sites related to your niche that are likely to link to your content and create personalized emails to send to those prospects, increasing your chances of getting those valuable inbound links.
5. Using AI for Social Media Marketing
Social media marketing is important for home services businesses, too. You need these platforms to connect with potential customers and establish a strong online presence. But there are so many platforms to post to: Facebook, Instagram, Twitter, Pinterest, TikTok, and more.
AI can save you time. For example, AI can use predictive analytics to choose the best time to post on each platform so your target audience sees your posts. It can also help you use posts that did well on one platform and recycle them for another platform. And AI tools can reply to your replies and respond to customers’ direct messages for you.
Ready To Start Using AI Home Services Marketing To Grow Your Business?
Now is the perfect time to harness the power of AI and machine learning to supercharge your digital marketing efforts. AI is continuously advancing, letting business owners like you automate mundane tasks and free up time to focus on other vital tasks.
With AI, you don’t have to worry about how changes to Google’s algorithm will affect your site; AI is already on the job, evaluating those changes in real time. You no longer need to stress about leads slipping through the cracks because your AI chatbot is working 24/7 to nurture those leads for you. And forget about spending hours trying to make sense of floods of data; instead, AI collects and analyzes data for you so that you can make quick, informed decisions.
At Scorpion, we take all these tasks off your plate and use AI to help you get more out of your marketing budget. For instance, our SEO team generated 15,000,000 new customer leads for our clients through free organic search traffic in the past year.
To find out how AI-powered marketing can help your business, reach out to Scorpion today.