Content marketing where they are
Our team takes care of your content marketing and social posts to highlight your business. We curate content to help you stay relevant, engage your audience, and drive more traffic.
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Results that speak for themselves
In just one year, the Scorpion team accomplished big goals for clients nationwide.
Content that leads to customers
Drive both new and returning business
Writing valuable content with specificity allows us to promote it to the people who are most likely to click on it. Our content will tie into your story, speak to your audience, build your brand, and drive traffic to your site!
Raise overall brand awareness
We develop content with your specific audience in mind. We’ll manage your social calendar, create content optimized to rank well, and post on all your platforms to help your business reach its goals and be seen as a thought leader in your space.
Target your potential customers
What good is content if it’s not seen? We will strategically promote your business’s content to magnify its reach and get in front of the customers that you want most.
“Since Scorpion, we’ve gone from 5 attorneys to 18. Our revenues have tripled. We’re expanding to new cities and counties. The technology Scorpion uses is above anyone else I’ve every seen.”
Joy Owenby Owner & Managing Member, Owenby Law, P.A.Tell your story. Engage your audience. Build your brand.
Content is one of the most powerful tools for your marketing. You can take content from just text on a page to an invaluable asset—leveraging content to promote your business, engage your audience, and sell your services. When done well, content can tell your story. It can solve problems. It can entertain and educate your readers.
It can help people truly understand your business and how you can help.
With Scorpion’s content marketing services, you get all of that and more.
Through a strategic approach, our team helps you with not only powerful pieces of content, but content that is effectively promoted to your audience. It starts with writing content that’s designed to garner interest, drive traffic, and rank well. It is then paired with a powerful promotion strategy to target your audience where they are: online.
Our content is empowered with social strategies, ensuring that your content isn’t being written but not seen. With social strategies, we can target your exact audience, getting in front of them with messaging designed to capture their interest. That same audience is then driven to your website where they can learn more through your content.
Compelling content combined with engaging social posts raises overall brand awareness, generates interest in your business, and drives more traffic. It even supports your other efforts by improving ranking and overall conversion on your site.
It’s the most versatile way to speak directly to your audience and build your brand.
Get StartedGood marketing starts with great content.
Deliver your message and engage your audience like never before. And watch the customers roll in.
Your very own content marketing strategist.
Have your strategy run by an expert who knows your industry, knows your business, and knows how to help you reach your goals.
Ongoing social and content pieces.
Keep your content calendar full and your social pages active! Get content that's written to rank well, engage your audience, and convert.
Creative assets that impress.
All of your social and content pieces will be paired with creative assets and imagery that are designed to catch your audience’s eye.
On-demand content support.
Need something more custom? We provide on-demand content support, giving you the content you need, when you need it.
“Scorpion has given me great results. I started by investing a small amount every month and it went well. I increased my initial investment with you and I’m earning more money.”
Better content = better leads
Power your marketing with a content marketing strategy designed to tell your story, engage your audience, and build your brand online—and do it with a team of experts who know exactly how to reach your goals.
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The best content tips from Scorpion
We partner with you to create a digital marketing strategy that works for your business, not anyone else’s. Your customers find and choose you, again and again. And you get more of what you want out of your business. Every day.
How To Start a Blog
Beginner’s Guide To Content Marketing
How Content Marketing Can Help Get You More Customers
Measuring Your Content Marketing Success: Metrics & KPIs to Track
The Impact of User-Generated Content on Your Social Media Strategy
The Future of Content Marketing: Trends to Watch & Adopt
How to get started with content marketing
What kind of content can help your business grow?
There’s a lot of marketing goals a business owner can set to help their company. A few include increasing brand awareness, generating leads & sales, boosting engagement, and driving traffic to the website. All these tactics focus on different approaches, but the end goal is the same for all-grow the business.
To become a thought leader in your industry, the importance of content creation can not be overstated. It’s how your business can develop recognition, loyalty, and trust. Not to mention it gives you a platform to address your target audience’s pain points and how your product or service will solve them.
If you want to start small in your content marketing journey, begin with the few essential content strategies that will build a solid foundation, such as blogging, social media, and launching a podcast. It’s also helpful to do some market research on your direct competitors to find out what kind of content they’re providing. That will give you a good idea of what’s popular in your industry and what isn’t.
How to produce content with SEO optimization in mind?
Search engine optimization (SEO) is a strategy in and of itself, but that doesn’t mean you can’t incorporate some best practices in your content as you get started. There are a lot of tools available to understand what keywords you should include in your content to rank well.
Once you identify your root keywords, you can start producing content around them with topic discussions. Don’t write your content trying to use as many keywords as possible. That’s called keyword stuffing, and search engines like Google will penalize you for it. Use them naturally in places like headlines or subheadings.
Consider what your target audience is asking and how it can be linked to your service or product. Remember, there are tools in place that can help your business identify those questions so you can answer them in content.
How to be consistent with producing content?
Content is king, but consistency is key. It doesn’t matter if you have one article go viral if you don’t post again for a year. Remember that old saying, ‘strike while the iron is hot?’ We want you to strike while the iron is both hot and cold. Having a steady stream of content will help solidify you as an expert in your field and produce better search engine rank results.
It also paves the way to create customer engagement because your audience will be more willing to stick around if you develop quality content on a consistent level (say that ten times fast). So how do you stay consistent? Simple! Creating a content calendar is one of the best ways to keep up with your content goals.
A content calendar is where you will identify the goals of your content, what kind of target audience you want to reach, and when to post. It can also save you from making one of the biggest content marketing mistakes (aside from keyword stuffing): quantity over quality. Posting often doesn’t mean you’re posting well. Whether it takes the form of an article, a video, or a social media post, your online material should be original, informative, and timely. If you develop content just to put stuff out, you risk losing your audience and damaging your reputation.