In the past few years, criminal defense firms have found themselves in a position where online marketing is no longer the best-kept secret or the new frontier. At Scorpion, we offer our criminal defense clients a way to evolve with the times, providing a diversified digital marketing portfolio that goes above and beyond traditional\u00a0law firm marketing<\/a>\u00a0techniques. Leif Berg, Vice President of Criminal Defense Law Marketing, has seen the success his clients experience by having a modern digital marketing presence.<\/p>\n

\u201cAs time goes on, we\u2019ve seen more and more success for our clients, and it\u2019s become increasingly obvious that the best solution for many firms is in not solely focusing on one golden goose, but to get a whole flock of geese to work on your behalf.\u201d<\/em><\/p>\n

Our current strategy at Scorpion is to get all our firms to take full advantage of diverse advertising channels. This is an exciting time to be a criminal defense attorney online because there are more opportunities than ever, and we have much more sophisticated strategies for targeting ideal clients. If you are ready to buy into the latest technologies and strategies and you\u2019re willing to make the investment needed to really get a place at the table, there is tremendous opportunity and a lot of attorneys are going to see enormous gains this year and in the future.<\/p>\n

\u201cIf you take the example of TV ads, criminal defense lawyers have always known that\u2019s a major way to get your brand out to the market, but most firms couldn\u2019t dream of doing that because they didn\u2019t have the budget for it. The other downside is that you\u2019re spending a lot of money to advertise to people who are never going to need your service. With the kind of strategies we do now, such as online video, we can target ads to people who are in the market right now for a criminal defense lawyer and get a much better rate of return than we would have [in the past].<\/em><\/p>\n

\u201cI think it\u2019s really important for attorneys to know that, with these kinds of strategies, we\u2019re not necessarily doing anything new, we\u2019re doing a better version of what has been done before.\u201d<\/em><\/p>\n

In 2020 and beyond, Google will remain the final stop in the shopping process for lawyers; so, as that continues to get more competitive, firms that want to be on the short list that potential clients see will have to step up their game to occupy and hold those positions. Everyone knows they need to rank organically, and they need to advertise in paid search results, but Scorpion\u2019s criminal defense clients have the opportunity to utilize even more cutting-edge technologies that take advantage of all the time people spend staring at screens.<\/p>\n

\u201cWe offer a great opportunity for firms facing the chicken-and-the-egg dilemma of, \u2018if you want to become a big firm you have to advertise big, but if you want to advertise big you have to have big-firm funds.\u2019 At Scorpion, you can aggressively market to your own backyard, and as you are able to reinvest into your advertising with increased revenue, you can expand the net and show up in front of a larger area of your market, up to the point where ultimately your firm and your brand is running on all channels to anyone in the right age demographics in your market.\u201d<\/em><\/p>\n

Our criminal defense lawyers love Scorpion because, when they work with us, they have a true partner who takes a sincere interest in their growth and success. We\u2019re not simply an expense, we\u2019re an investment. We hear time and time again that working with Scorpion is like having an in-house marketing person who\u2019s actually on your team, proactively pushing things forward. We\u2019re constantly innovating for our clients and our strategies anticipate the problems they may run into in the future so we can solve them now. We have a lot of really hard-working and passionate people who take their work and their obligation to their clients very seriously.<\/p>\n","protected":false},"excerpt":{"rendered":"

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