Specifically, you want more high-value cases.<\/p>\n
But it\u2019s not easy to get them…especially when you consider that you only have\u00a010 seconds do it.<\/strong><\/p>\n Why 10 seconds?\u2014because that\u2019s how long it takes a person to land on your website, look it over, and decide if you\u2019re the right attorney for their case<\/a><\/u>.<\/p>\n Which means you need to\u00a0nail<\/strong>\u00a0that\u00a0first impression<\/em>.<\/p>\n Here\u2019s how…<\/strong><\/p>\n Attorneys have a natural tendency to be verbose when it comes to \u201cformal writing\u201d which is why many firms have text-heavy websites that intimidate potential clients. Even if the information being provided is helpful, too much text sends potential clients running.<\/p>\n Here\u2019s an example:<\/strong><\/p>\n This is too much text.<\/strong><\/u><\/p>\n Good. Bad. Doesn\u2019t matter. Information overload is a real thing, and it costs attorneys clients and cases every single day.<\/p>\n When you\u2019re writing for your firm\u2019s website\u00a0aim for brevity<\/strong>.<\/p>\n Be concise and straightforward\u2014write with simplicity and economy.<\/p>\n Did you know\u00a072% of clients prefer video to text<\/a><\/u>?<\/p>\n Well, it\u2019s true, and it\u2019s why you must work to minimize the use of text, and maximize the use of striking, personal images throughout your web pages.<\/p>\nBe brief<\/h2>\n
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Be visual<\/h2>\n
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