You may have already invested in a well-designed, engaging website for your business. But even the best site can’t attract new clients if it’s never seen! So how do you make your HVAC or plumbing business stand out from competitors and get more visitors to your site? We provide four Internet marketing strategies below.<\/p>\n
SEO: Get your website found in organic search results.<\/h3>\n
The organic search results are the natural results that appear on the search engine results page (SERP) in an online search. Here are examples of\u00a0organic results for \u201cValencia AC repair\u201d and \u201cValencia plumber.\u201d<\/p>\n
![\"\"](\"\/wp-content\/uploads\/2022\/03\/Valencia-AC-repair-organic.jpg\")
\n![\"\"](\"\/wp-content\/uploads\/2022\/03\/Valencia-plumber-organic.jpg\")
<\/p>\n
If you want to improve your organic ranking (how high up your plumbing or HVAC website appears in the natural results), you can use search engine optimization (SEO). SEO is a set of best practices that make your website both search engine-friendly and user-friendly.<\/p>\n
SEO strategies include:<\/strong><\/p>\n Today, the top results on most SERPs are paid search advertisements, also known as pay-per-click (PPC) ads. These are the results with the \u201cAd\u201d label. With the presence of paid search ads, the number one organic result gets bumped down the page. Here are examples of paid search ads that appear for \u201cValencia AC repair\u201d and \u201cValencia plumber.\u201d<\/p>\n For the highest level of exposure in search results, your HVAC or plumbing business should use both<\/strong>\u00a0SEO and PPC.\u00a0<\/strong>This helps you improve your chances of getting noticed by online users, and it gives you an advantage over your competitors.<\/p>\n With paid search advertising, you can:<\/strong><\/p>\n In addition to the paid and organic search results, Google and other search engines also feature local map results. These results show businesses that are nearby to the searcher\u2019s location. This is another important way that businesses such as yours lead interested visitors to their websites. Here are examples of map results for \u201cValencia AC repair\u201d and \u201cValencia plumber.\u201d<\/p>\n If you would like your business to appear in the map results, you will need to make sure you have accurate directory listings. You should start by setting up your\u00a0Google My Business<\/a>\u00a0and\u00a0Bing Places for Business<\/a>\u00a0profiles, as the search engines pull from this data for the map listings. Next, ensure that your online listings are accurate and consistent on leading directory websites such as Yelp and YP.com.<\/p>\n It’s important to keep key business information\u2014your business name, address, and phone numbers\u2014up-to-date across all of your directory listings across the Internet. Conflicting information can hurt your local SEO and your placement in local map results. It can also confuse potential customers, which hurts business.<\/p>\n Your potential customers are spending a significant amount of their time on social media. They\u2019re browsing through Facebook to unwind for the day and connect with friends, they\u2019re checking Twitter to stay in the know, and they\u2019re watching YouTube videos for do-it-yourself tutorials and other videos.<\/p>\n By being active on social media, your HVAC or plumbing business has the perfect opportunity to capture the attention of your target audience. You can use both organic and paid posts to reach potential customers, let them know about your business, and even get them to take certain actions, such as visiting your website.<\/p>\n Managing a comprehensive online marketing strategy for your HVAC or plumbing business on your own is difficult. With an ever-changing digital landscape, it can be easy to get left behind. Fortunately, Scorpion is here to help.<\/p>\n Our team of plumbing and HVAC marketing experts can handle every aspect of your Internet marketing, from the design of your website to the digital marketing campaigns that get your business more web visitors and new customers. We also offer an easy-to-use online dashboard that makes it easy to track the success of your online marketing.\u00a0Contact our team<\/strong><\/a>\u00a0to find out how we can get you more jobs from the Internet!<\/p>\n","protected":false},"excerpt":{"rendered":" Word of mouth has traditionally been thought of as the most important way for small, local businesses, such as HVAC or plumbing companies, to gain…<\/p>\n","protected":false},"author":1,"featured_media":5925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[87,198],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/posts\/8452"}],"collection":[{"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/comments?post=8452"}],"version-history":[{"count":0,"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/posts\/8452\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/media\/5925"}],"wp:attachment":[{"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/media?parent=8452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/categories?post=8452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/tags?post=8452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
PPC: Improve your visibility through paid search advertising.<\/h3>\n
![\"\"](\"\/wp-content\/uploads\/2022\/03\/Valencia-AC-repair-paid.jpg\")
\n![\"\"](\"\/wp-content\/uploads\/2022\/03\/Valencia-plumber-paid.jpg\")
<\/p>\n\n
Local SEO: Make sure your business is accurately listed on the web.<\/h3>\n
![\"\"](\"\/wp-content\/uploads\/2022\/03\/Valencia-AC-repair-map1.jpg\")
\n![\"\"](\"\/wp-content\/uploads\/2022\/03\/Valencia-plumber-map-results2.jpg\")
<\/p>\nSocial Media: Meet potential customers where they are most active.<\/h3>\n
Our HVAC & Plumbing Marketing Specialists Can Help!<\/h3>\n