When potential customers Google your home services business, what do they see?<\/em><\/p>\n Something that\u2019s going to make them pick up the phone and schedule an appointment?<\/em><\/p>\n Or something that will send them running for the hills?<\/em><\/p>\n These are questions every home services business owner should ask themselves.<\/strong><\/p>\n Why? Because the Internet is the #1 tool consumers use to find the home services they need!<\/p>\n Which means your online reputation (your website, your online listings, your customer reviews, etc.) will be what makes or breaks your business now and in the years ahead.<\/p>\n Your online reputation impacts:<\/strong><\/p>\n So, how can you improve your online reputation and attract more jobs to your business?<\/p>\n Ensure your NAP (name, address, and phone number) are accurate across all your online business listings, especially on\u00a0Google My Business<\/a>.<\/p>\n When your listings have incorrect info, it can be difficult for your website to appear in local online searches.<\/p>\n If you don\u2019t set up your own profiles, these sites may create them for you so consumers can leave reviews about your business. By setting these profiles up yourself, you ensure online users have accurate information about your business, such as your business name, your key services, and your hours of operation. After setting up your accounts, be sure to monitor them and respond to customer reviews.<\/p>\n The best way to generate positive reviews is to deliver above-and-beyond customer service that sets you apart from your competitors.<\/p>\n If you\u2019re a plumber, don\u2019t just help your customers clear a clogged drain\u2014help them understand why the drain backed up, and what they should do to avoid another clog.<\/p>\n If you work in the HVAC business, don\u2019t just thank your customers when they hand you the check at the end of a job\u2014send your customers a handwritten thank you note. Include your cell phone number in the note, and let them know they can call you directly the next time a problem comes up.<\/p>\n Those are just two simple examples of customer service that goes above and beyond.<\/p>\n And after you deliver that outstanding customer service experience, be sure to tell your customers how and where they can leave a review for your business.<\/p>\n However, you should\u00a0never<\/em>\u00a0offer incentives for leaving a review (like discounted\/free goods or services), as this is unethical and may result in your reviews or profiles being taken down.<\/p>\n Produce digital content that educates your prospective customers and answers some of their most common questions. This could include blog posts, articles, and how-to videos.<\/p>\n The more helpful your content is, the more likely potential customers will see your business as the local industry authority.<\/p>\n By maintaining a high level of engagement on social media sites such as Facebook and Twitter, you show online users (and search engines) that your business is relevant.<\/p>\n Post content that is likely to drive interaction with your audience, and be sure to respond quickly to any comments posted in relation to your content.<\/p>\n Almost every new customer will go to your website BEFORE they ever decide to call you.<\/p>\n That means your site should be fast, professionally designed, and easy to navigate. It also means it should be filled with helpful information and persuasive calls-to-action (i.e. \u201cScheduled a free estimate today!\u201d).<\/p>\n If you can, post testimonials from former customers on your website, as well as a portfolio of your previous jobs.<\/p>\n Keep your business\u2019 branding consistent across the Internet\u2014from your website to your social media profiles to your digital ads.<\/p>\n Doing so will streamline the way you look online, and ensure all your essentials (your company name, logo, taglines, etc.) are uniform.<\/p>\n Streamlined branding demonstrates professionalism, attention to detail, and makes your company a more compelling \u201cbuy\u201d to potential customers.<\/p>\n If you\u2019re interested in improving your home service business\u2019 online reputation and getting more jobs, RIGHT NOW is the best time to get started.\u00a0Reach out to us directly at\u00a0(866) 616-0824<\/a>, or\u00a0send us a message here<\/a><\/strong>\u00a0to start building a stronger online presence.<\/p>\n","protected":false},"excerpt":{"rendered":" When potential customers Google your home services business, what do they see? 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Here are 7 Ways You Can Improve Your Online Reputation<\/h2>\n
1. Keep your online business listings up-to-date.<\/h3>\n
2. Claim your business profiles on review sites like Yelp, Angie\u2019s List, and Houzz.<\/h3>\n
3. Wow customers with excellent service & let them know where to leave reviews.<\/h3>\n
4. Create helpful digital content and promote it online.<\/h3>\n
5. Stay active on social media.<\/h3>\n
6. Maintain an impressive, user-friendly website.<\/h3>\n
7. Streamline your branding.<\/h3>\n