As a home services business, one of your main marketing goals is lead generation, right? To do that online, you may have to run digital campaigns, such as search engine ads, display ads on\u00a0social media<\/a>, or home directory ads. You may even try your hand at\u00a0search engine optimization (SEO)<\/a>\u00a0to get people to your website organically.<\/p>\n

When creating an online campaign, you can link the ad to two main pages – your website home page or a\u00a0dedicated landing page<\/a>. A dedicated landing page is more focused than your standard home page. Both can be subject to low conversions for many reasons.<\/p>\n

\n
• The website home page may not lead to conversion because it is too general and didn\u2019t lead the customer to convert.<\/li>\n
• The landing page may not be written with conversions in mind – or even the audience.<\/li>\n<\/ul>\n

  All the marketing jargon aside, what does this mean? Landing pages are an important element of your\u00a0home services marketing<\/a>\u00a0that can help you generate more leads for your business.<\/p>\n

  In this post, we\u2019ll look at some great examples of home services landing pages and what you can learn from them.<\/p>\n

  What does a landing page do?<\/h2>\n

  Before we dive into the examples, let\u2019s review what landing pages are in more detail. According to\u00a0Scorpion marketers<\/a>, \u201ca landing page is a standalone web page, created specifically for a marketing or advertising campaign. This is where visitors \u2018land\u2019 after they click on a link in an email or an ad.\u201d<\/p>\n

  In home services, this might mean that you\u2019re running a social media campaign to book clients. With an ad running, you target people who live in a certain area, are interested in certain home services topics, and need help with a project. When they click on the link in the ad, they\u2019ll be taken to your landing page which will have a singular call-to-action (CTA) for them to either book a job with you or get in contact with your sales team.<\/p>\n

  Landing pages are often where you offer discounts, get quote requests, and provide access to resources such as ebooks, or infographics. It\u2019s also where you will collect basic contact information for potential customers.<\/p>\n

  Overall, the landing page acts as a very focused pre-sales pitch for specific people you\u2019re targeting. A well-performing page will generate leads that your business can convert into customers.<\/p>\n

  Below are examples of ads and accompanying landing pages of various home services businesses that performed well enough to be at the top of my Google searches. Now that we know more about what makes a landing page functional, let\u2019s dive into what works well on each page.<\/p>\n

  Landing Page Examples for Home Services Businesses<\/h2>\n

  1. Plumbing Services Landing Page:\u00a0Barker & Sons Plumbing<\/a><\/h3>\n

  <\/p>\n

  What the page did well:<\/h4>\n

  \n
  • Simple web design<\/li>\n
  • Front and center CTA button<\/li>\n
  • Reviews and social proof<\/li>\n
  • Credibility with awards\/recognition<\/li>\n
  • Featured coupons<\/li>\n<\/ul>\n

    2. Moving Services Landing Page Example:\u00a0Move Central<\/a><\/h3>\n

    <\/p>\n

    What the page did well:<\/h4>\n

    \n
    • Contact form up-front-and-center<\/li>\n
    • Reviews and testimonials linked<\/li>\n
    • Areas served<\/li>\n
    • Types of moves<\/li>\n
    • Discount codes<\/li>\n<\/ul>\n

      3. Restoration Services Landing Page:\u00a0Orange County Water Damage Company<\/a><\/h3>\n

      <\/p>\n

      What the page did well:<\/h4>\n

      \n
      • Clear communication<\/li>\n
      • Let customers know what they\u2019ll get if they purchase from you<\/li>\n
      • Clear CTA button<\/li>\n
      • Call out anything that makes your company stand out: For this company, it\u2019s the fact that they offer same day restoration — a point they make clear in their headline, image, and above their phone number.<\/li>\n<\/ul>\n

        4. Heating and HVAC Services Landing Page:\u00a0All-Pro Air<\/a><\/h3>\n

        <\/p>\n

        What the page did well:<\/h4>\n

        \n
        • Simple design<\/li>\n
        • Clear CTAs<\/li>\n
        • Services offered<\/li>\n
        • Quick links to testimonials, special offers, and service request<\/li>\n<\/ul>\n

          5. Roofing Services Landing Page:\u00a0Resilient Roofing<\/a><\/h3>\n

          <\/p>\n

          What the page did well:<\/h4>\n

          \n
          • Beautiful web design<\/li>\n
          • Chat feature<\/li>\n
          • Simple contact form<\/li>\n
          • Services\/features clearly listed<\/li>\n
          • Roof replacement pricing\/process<\/li>\n
          • Reviews<\/li>\n
          • Photo gallery<\/li>\n<\/ul>\n

            6. Pest Control Landing Page:\u00a0Dash Pest Control<\/a><\/h3>\n

            <\/p>\n

            What the page did well:<\/h4>\n

            \n
            • Chat feature<\/li>\n
            • Short landing page<\/li>\n
            • Reviews<\/li>\n
            • Locations serviced<\/li>\n
            • Services offered<\/li>\n<\/ul>\n

              7. Electricians Landing Page:\u00a0Right Time Home Services<\/a><\/h3>\n

              <\/p>\n

              What the page did well:<\/h4>\n

              \n
              • Coupon\/Discount code<\/li>\n
              • Prominent phone number<\/li>\n
              • Simple contact form<\/li>\n
              • List of services<\/li>\n
              • Top features specified<\/li>\n<\/ul>\n

                8. Landscaping Landing Page:\u00a0Western Outdoor Design & Build<\/a><\/h3>\n

                <\/p>\n

                What the page did well:<\/h4>\n

                \n
                • Photo gallery<\/li>\n
                • Awards<\/li>\n
                • Reviews<\/li>\n
                • Budget example<\/li>\n
                • Quiz<\/li>\n<\/ul>\n

                  Get Started With Scorpion<\/h2>\n

                  Creating a landing page for your\u00a0home services business website<\/a>\u00a0is a great way to help you increase leads. Your\u00a0home services<\/a>\u00a0business can partner with\u00a0Scorpion<\/a>\u00a0to help you create beautiful landing pages that convert.<\/p>\n

                  So whether you\u2019re looking to increase monthly leads, or just spread the word about your brand\u2014Scorpion gives you the right tools for the job. Our cutting-edge technology makes marketing a breeze, and our dedicated team is there to support you every step of the way.<\/p>\n

                  Our team will setup a great landing page for you, build content to help you rank better on search engines, and make adjustments to your landing pages to improve leads flowing in.\u00a0Get started with Scorpion.\u00a0<\/a><\/p>\n

                  Let’s talk about landing pages.<\/strong> Schedule a consultation.\u00a0Talk To Us<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

                  As a home services business, one of your main marketing goals is lead generation, right? To do that online, you may have to run digital…<\/p>\n","protected":false},"author":1,"featured_media":3567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[198],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/posts\/3566"}],"collection":[{"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/comments?post=3566"}],"version-history":[{"count":3,"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/posts\/3566\/revisions"}],"predecessor-version":[{"id":10895,"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/posts\/3566\/revisions\/10895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/media\/3567"}],"wp:attachment":[{"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/media?parent=3566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/categories?post=3566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/tags?post=3566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}