Website Management<\/h2>\n
Web management refers to all of the steps that are involved in managing a website so it functions well for your visitors and customers. It requires your team to handle site maintenance and updates, web design, web content, and any integrations that need to happen between your website and marketing and business tools. Web management is typically something your marketing team and\/or engineering team handles.<\/p>\n
How to Manage Your Home Services Website<\/h2>\n
Here are the steps you should keep in mind when working to set up and manage a website as a trades business owner.<\/p>\n
1. Use a website management service.<\/h3>\n
You don\u2019t have to be a coder or hire website project managers in order to create a professional home services website. You also don\u2019t need to refer to and pay a website management agency.<\/p>\n
Instead, the best way to accomplish this is through a website management service \u2014 most commonly referred to as a\u00a0content management system (CMS)<\/a>.<\/p>\n A CMS can serve as a website manager \u2014 this type of marketing tool handles all aspects of your business website for you. Depending on the website builder you choose, you may have access to features that manage:<\/p>\n For example, with\u00a0WordPress<\/a>, you can easily and quickly build a brand-new and managed website for your business.\u00a0WordPress web hosting<\/a>\u00a0handles all aspects of the hosting process for you so your site and all of its content are accessible to those searching the web. Depending on your background, allow WordPress to handle\u00a0website maintenance<\/a>\u00a0for you, or elect to manage it on your own.<\/p>\n Whether you\u2019re creating an HVAC website, plumbing website, electrician website, pest control website, or roofing website, a strong\u00a0user experience (UX)<\/a>\u00a0is a requirement. Seamless functionality across your site allows your visitors and clients to easily navigate your content, learn more about the topics they\u2019re interested in, and get the information they need when they want it.<\/p>\n The key is thoughtful\u00a0website design<\/a>\u00a0\u2014 and the result will be higher engagement and more conversions. You don\u2019t need to hire a website designer to manage this process for you. Instead, leverage your CMS to help you with web design. For example, WordPress offers a\u00a0Website Builder<\/a>\u00a0where you can use templates to help you create a professional website with a streamlined UX.<\/p>\n Your website is an integral part of your\u00a0digital marketing strategy<\/a>\u00a0because it\u2019s where so much of your digital content lives and is linked. Use this to your advantage and make your website visitors want to stay engaged on your home services website. For example:<\/p>\n Search engine optimization (SEO)<\/a>\u00a0is a strategy for increasing the likelihood that your target audience and\u00a0buyer personas<\/a>\u00a0find and land on your content. It improves the ranking of your website and content on the\u00a0search engine results page (SERP)<\/a>\u00a0for relevant keywords and phrases.<\/p>\n SEO is an important part of building a strong online presence that brings in visitors who are searching for services and\/or information similar to what is on your website. SEO entails using strategies that get your website and content in front of the right audience members on the worldwide web to improve your chances of increasing conversions.<\/p>\n To understand the success of your website, you must\u00a0measure and analyze it<\/a>. This requires reviewing metrics that matter to your business such as web traffic, time on page, conversions, email sign-ups, and bounce rate.<\/p>\n Use a website analytics tool, such as\u00a0Google Analytics<\/a>, or a home services marketing tool, like\u00a0Scorpion<\/a>, to help manage much of your website work as it pertains to tracking and analytics. Continually measuring and analyzing your success is how you\u2019ll identify opportunities to adjust and improve, and it\u2019ll also help you determine what is working well.<\/p>\n Here are some home services website management examples to inspire your small business.<\/p>\n Manage your pricing book to display your electrical services and their associated pricing details on your website. You can edit those prices on an as-needed basis.<\/p>\n Source<\/a><\/p>\n Include an online scheduling section of your website so that visitors can book an appointment with you on their time.<\/p>\n Source<\/a><\/p>\n As mentioned earlier, a thoughtful and beautiful web design ensures your site has good UX for visitors. A good website design, like the one that this plumbing business has, makes your site look on-brand, trustworthy, and professional.<\/p>\n Source<\/a><\/p>\n Make sure your roofing business\u2019 website and web content are optimized for search engines and that you have a\u00a0Google Business Profile<\/a>\u00a0so your company\u2019s information will appear as a local listing on Google.<\/p>\n Source<\/a><\/p>\n Display all of the pest control services that you offer on your website so your visitors can learn about them easily to determine whether you\u2019re the right local home services business to resolve their pest challenges.<\/p>\nContent Management Systems for Home Services<\/h4>\n
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2. Maintain a strong user experience across your website.<\/h3>\n
3. Make your website engaging.<\/h3>\n
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4. Search engine optimize your website.<\/h3>\n
5. Measure your success.<\/h3>\n
Home Services Website Management Examples<\/h2>\n
1. Pricing Example:\u00a0Electrician<\/a><\/h3>\n
![\"\"](\"https:\/\/lh3.googleusercontent.com\/2Ladlofve-rGpnjMJSs35s9-_GygWLrOwD5-f9MXy_gfYpemJoLgRso4UVb7UeFZ7W0A4MZQ13Xle8Y85_UJfMGlZqBA9NXuC8Mk9-lNc6Ib3xibQgLh_77Z7Eti-WuFQGv6lJfAGTyom5kIpH-sX1Qo3025XI3VUNyvEXtLsrLEP7MawZtmNVPQO4Iojg\")
2. Online Scheduling Example:\u00a0HVAC<\/a><\/h3>\n
![\"\"](\"https:\/\/lh3.googleusercontent.com\/4FCy9w9xEIeohZkgIkVzvGU80zehK7IIvdVpPtDfGKRfdFlwLWGtCHxgC4vqMpfOgxPZZp31LXUnaAp9XPf2fyPuwa7u96Adj8CS5AEsvFDu7vuX3w3qjrynH8aQzeOtQHdG__Dq3jIQ3YTmVFvOB3p0QHfQVYvfcsQTUrasvLnieKpK0usCDx2i5Bpc9w\")
3. Website Design Example:\u00a0Plumbing<\/a><\/h3>\n
![\"\"](\"https:\/\/lh3.googleusercontent.com\/aM6ggmlpflEMz3GUa5Ae8kdAfA6Z1ExCbi1RwC0Oz13spBzuSGethZdd-ojjw0BKKrvby2XBWr5sn1xWKovC2OxI87QcrUuTZRS3BFEiWfKyiYNH5ZfdXEPCtMvM_RiJ7H1XwExU7CxPob3EdFawy654Guz6FWPtKzatF-gukPB-OoMRyqi-I4yCCEpIgw\")
4. SEO Example:\u00a0Roofing<\/a><\/h3>\n
![\"\"](\"https:\/\/lh6.googleusercontent.com\/S-x_LrtqxXJ5y4zsrj3cu-HKh2oEdfRlVlsd9Qab47U1iH_lg92lhuZo1qQJEWnu__7isvRjVcN6ZUZpx6yv8Q97TysR-cDS2MZWw2lzix7i3JiDsR7WDATVbZC8x2W4R0uCY5iGjzaEPU5lmUXRaiMg2qIXdVtxqRpaARKRhNkccWpbcpraWBL-dNFXPA\")
4. Services Offered Example:\u00a0Pest Control<\/a><\/h3>\n
![\"\"](\"https:\/\/lh3.googleusercontent.com\/ppKHeQxp7xvPpp2pJEuJY69soxdPn1zVP7w43pLJ82tsI329TDJNUF_pyF1XVQfVojTORTsPBU3FGirZamUFQm3Gt0eLUwjaW49Vf86I9fCFM2T0iVruMOWxxuwFdbtNlbpGOFgog7ywR2zZwTvyZopWNrUK1AiFOaonf3nXxIIf9JRrR6wep-R5Qa-PXw\")