Family law attorneys and law firms just starting to market their services have an ideal opportunity to take stock in what is being offered and to who. It\u2019s the best time to reflect on what types of marketing activities are easy and enjoyable, as well as the marketing resources available. With all this in mind, new family law marketing strategies and plans will be smart, effective, and achievable.<\/p>\n
Family law attorneys and firms getting started with family law\u00a0marketing strategies<\/a>\u00a0and plans should focus on the \u201chuman\u201d side of family law marketing. Unlike many other areas of law, family law attorneys serve clients who are looking for someone skilled and knowledgeable but also empathetic and trustworthy. Family law clients are not often experienced in working with attorneys. They\u2019re looking to make a connection. Family law attorneys and firms should prioritize\u00a0relationship-building<\/a>\u00a0in all marketing strategies and plans.<\/p>\n A family law\u00a0marketing strategy<\/a>\u00a0is created by defining these six elements:<\/p>\n While the family law marketing strategy includes who is being reached and why the family law marketing plan outlines how that outreach will happen. A family law marketing plan will generally include one or more tactics from these broad groups:<\/p>\n Overlapping with\u00a0content marketing<\/a>,\u00a0digital marketing<\/a>\u00a0refers to the many ways to reach the target audience online, including but not limited to:<\/p>\n Which tactics above are used for marketing a family law practice depends on the strategy. For instance, a family law practitioner looking for more professional women clients will need to research which publications and social media platforms this target audience uses. Then, create marketing content for those channels. Incorporating\u00a0search engine optimization, or SEO<\/a>, strategies into all family law marketing content boosts opportunities for success.<\/p>\n Family law firms and attorneys should claim their profiles on the many legal industry and general business directory sites. This ensures the ability to control the profile as well as to monitor any reviews or comments and address them appropriately. Good reviews can be repurposed into testimonials on the firm\u2019s website, collateral, and social media. These sites include: Avvo, FindLaw, Martindale-Hubbell, Yelp!, Next Door, and, of course, Google.<\/p>\n As an added bonus, being active on these sites can boost a family law firm\u2019s or attorney\u2019s search rankings.<\/p>\n Any marketing activity that creates awareness and visibility, and boosts the reputation of a family law attorney or firm is worthwhile. These can include:<\/p>\n It\u2019s a good practice to take some\u00a0baseline measurements<\/a>\u00a0before launching a family law marketing strategy and plan. These include reviewing\u00a0website analytics<\/a>\u00a0and monthly or quarterly client intake statistics. Set up benchmarks to revisit this information to assess what\u2019s working, and what\u2019s not, and adjust accordingly. All new leads should be asked how they heard of the family law attorney or firm as another way to gauge marketing success.<\/p>\n","protected":false},"excerpt":{"rendered":" Family law attorneys and law firms just starting to market their services have an ideal opportunity to take stock in what is being offered and…<\/p>\n","protected":false},"author":1,"featured_media":11365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[200],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/posts\/11364"}],"collection":[{"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/comments?post=11364"}],"version-history":[{"count":1,"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/posts\/11364\/revisions"}],"predecessor-version":[{"id":11366,"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/posts\/11364\/revisions\/11366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/media\/11365"}],"wp:attachment":[{"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/media?parent=11364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/categories?post=11364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scorpion.rmdsites.com\/wp-json\/wp\/v2\/tags?post=11364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Family Law Marketing Strategy<\/h2>\n
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Family Law Marketing Plan<\/h2>\n
Digital Marketing<\/h3>\n
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Directories and Reviews<\/h3>\n
Branding<\/h3>\n
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Measure for Success<\/h2>\n