Advertising that drives revenue
We run advertising that works. In the right places, at the right times, to attract the right customers. You choose your budget, and we’ll make sure you get the most for your money.
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Results that speak for themselves
More places to advertise means more leads.
Smarter advertising. Better results.
Take control of your advertising
Scorpion runs your digital advertising to spend your money as effectively as possible. We also give you full control, so that you can easily turn it up when you need or turn it off when you are too busy.
Advertise smarter
To make your budget go as far as possible, we diversify your advertising to multiple providers and use AI to make better decisions about what's working and what's not. Don't just advertise on the most expensive network, advertise where you can get the best return on your investment.
Ads everywhere
All the ads, all the creative, and all the management is handled for you. You tell us the types of jobs you want and the budget you want to spend, and we'll do the rest.
“Since Scorpion, we’ve gone from 5 attorneys to 18. Our revenues have tripled. We’re expanding to new cities and counties. The technology Scorpion uses is above anyone else I’ve every seen.”
Joy Owenby Owner & Managing Member, Owenby Law, P.A.Advertising that gives your business an advantage
Running advertising in today’s world is more exciting than ever. Search engines are always changing, new channels are proving to drive better leads, and targeting features are improving all the time. In order to ensure your advertising is effective, you need to be more than just a single step ahead.
With Scorpion, you get to tap into decades of experience and utilize powerful technology to take advantage of all of this. Important budgeting decisions are powered by artificial intelligence, your campaigns are run by industry-leading experts, and you have access to transparent reporting. Our advertising solution is everything you need to keep your phones ringing—and, more importantly, ringing with the exact kind of leads you want most.
The process is simple. You tell us how much you’re willing to spend and the types of jobs you want. That’s it. Then we do the rest.
With hundreds of millions of dollars managed for advertising, Scorpion is the leading provider of digital advertising.
You can be as hands-on or hands-off as you want. By logging into Scorpion, there are straightforward controls that let you manage your budget, control when your advertising runs, and even turbocharge your campaigns if you need to fill the schedule.
All of your different types of advertising run in one place, so you can see what’s working, what’s driving leads, what’d being improved, and more.
However you like to operate, and whatever your goals are, Scorpion’s advertising can adapt for you. You can be confident we’re deploying the right mix of channels, creative assets, and strategy to spend your money as effectively as possible.
Get StartedThe best digital advertising for your business
Advertise for the specific services you provide and generate more leads from more places than ever before.
Control your budget.
Stay in control of how much you spend, where you spend it, and how much is left in your budget on any given day of the month.
Stay on top of your campaigns.
See your advertising data in real time with comprehensive reports, keeping your Scorpion team accountable for real results.
“Scorpion has given me great results. I started by investing a small amount every month and it went well. I increased my initial investment with you and I’m earning more money.”
Stop wasting money. Start driving leads.
Experience what running advertising with the best people and best-in-class technology can do for you.
Get StartedAny more questions?
Learn about what advertising is really all about.
Scorpion has helpful content to help you learn about today's digital advertising.
How to get started with digital advertising marketing
What is the difference between paid traffic and organic traffic?
Organic traffic is when people land on your website from finding your business through a natural thoroughfare such as a search engine. Your company hasn’t paid for this promotion. It happens naturally because you ranked well for the keyword people searched for.
Organic traffic may be free, but remember, you get what you pay for. Success from it may come and go and you’re at the mercy of search engine algorithms. Organic traffic is a foundation you should build upon, but not rely on entirely to drive your business forward.
Unlike organic traffic, you can be extremely strategic and control the outcome with paid traffic. Paid traffic is when a person is directed to your website by an ad you paid for. Think of the last thing you typed into Google. Unless it was the lyrics to We Didn’t Start the Fire, you most likely came across ads before the organic results—those are paid traffic ads.
So do you have to focus on just one or the other? Not at all. Your organic traffic should come from a high intent content strategy plan, that makes search engines want to showcase you on the search results page. That’s the start.
Then you need to commit to a paid traffic strategy because the more foot traffic you get from paid advertising the more it will help you rank better organically.
How to combine digital advertising into inbound marketing efforts
Inbound marketing is when you go after qualified leads with a specific approach, rather than creating an ad and shouting, “send it to the internet,” and hope for the best. You’re not looking to blast the masses. Inbound marketing is more about reaching fewer, but more valuable customers.
Outbound marketing, however, has been lovingly coined as the Great Disruptor. It happens anytime you get a pop-up ad, radio commercial, or contextual ad that you didn’t ask for, but get anyway. Rather than entice people to your site with helpful, informative content, you’re pushing to get everyone to your landing pages.
So is digital advertising only for outbound marketing? Not necessarily. It takes work but there is a way to utilize it while adhering to best practices for inbound marketing.
The three things you need to consider when creating your digital advertising campaign are Non-Disruptive, Useful, and Highly-Targeted. Remember, you don’t want to turn off potential consumers by blasting unsolicited content onto their phone screens.
Consider using advertising platforms such as email campaigns or sponsored ads on social media. The first is something a consumer would welcome since they opted-in, and the second usually blends into the experience so it’s less disruptive.
How to make your online content work for you
If you haven’t noticed a pattern here it’s that content is key (or king, or queen) to growing your business. Aside from having a great product or service, your content is what matters the most and you need to spend a lot of time on it. The theme of content should never be to push people to buy. That’s what ads are for. Your content works to put you in front of your target audience as a source rather than a sale.
Your content strategy should incorporate a calendar that embodies the point of your content and who you want to target, and when. Remember content strategy is used for different goals (drive leads, build brand awareness, etc.), so decide how you want to break up the year and where your focusshould be.
Don’t think of “content” as a wall of text you need to have on your website. Content has a better resume than that. Content is essentially online material, such as images, videos, infographics, social media posts, along with the bigger contenders, such as blog posts, newsletters, and webinars.
The big-time goal here is to provide your audience with educational, informative, or entertaining material. We’re saying “goal” here a lot but we promise unlike “inconceivable,” we know what it means and how it can help your business.