Staying Visible During the Pandemic
When the COVID-19 outbreak hit the U.S., law firms all over the country were substantially impacted. Court closures put hearings and trials on hold, social distancing made in-person client meetings a challenge, and business inevitably slowed down.
In response, many attorneys completely shut down their marketing efforts — but not Lance Fryrear. He decided to use his marketing to keep his four-attorney firm, The Law Offices of Lance Fryrear, in front of prospective clients during this time. As the firm’s digital marketing partner, our team at Scorpion helped Lance deploy a winning online strategy that gave his practice a competitive advantage during a challenging season.
Building Exposure & Engagement with Helpful Content
Lance knew that even though fewer people were hiring defense attorneys, they still had questions they needed answered, especially during the uncertain times of the pandemic. So, he took advantage of this opportunity to become a trusted resource for his current and potential clients.
Thousands Reached Online & Revenue Goals Surpassed
Lance’s content and social media marketing efforts turned out to be a resounding success. Not only was he able to reach tens of thousands of people in his area, but he was even able to get them interacting with the posts and sharing the content with their own personal networks. One of the best-performing blog posts, which was about the legal repercussions of breaking quarantine rules, resulted in 68,641 people reached, 21,058 new visitors to the firm’s website, 653 comments, 302 reactions, and 219 shares.
Lance, it’s attorneys like you who are proactive and quick to adjust who will come out of this pandemic on strong footing. We’re so happy to be your partner on your journey of ongoing success!