Having Trouble Getting New Patients
Dr. Julio Hernandez followed in the footsteps of his father by becoming a dentist. However, he soon realized he wanted to do more than general dentistry. He didn’t just want to give his patients healthy teeth—he wanted to give them beautiful teeth that boosted their confidence. So, Dr. Hernandez opened his own cosmetic dentistry practice in Miami, which is now called Biscayne Dental & Facial Aesthetics.
For years, Dr. Hernandez used word of mouth and local networking to stay competitive in his highly saturated market. However, those tactics eventually became less effective and Dr. Hernandez saw the importance of having a strong online presence. He hired a large SEO company that had accounts with several major brands, but that company didn’t live up to the hype. Our team at Scorpion was able to step in and help.
Setting the Right Goals
With Biscayne Dental & Facial Aesthetics’ previous marketing company, the practice was getting found on the Internet, but not by the right patients. “I just ended up paying a ton of money for poor results,” Dr. Hernandez said. “I was getting a lot of organic search traffic on my website, but it was coming from all over the country, which didn’t help me as a local dentist.” We got to work to never let that happen again.
Established Expertise & Skyrocketing Revenue
In the year he put our suggestions into action, Dr. Hernandez increased his practice’s revenue by 23%, bringing it to an all-time high for the history of his practice. He also succeeded in establishing Biscayne Dental & Facial Aesthetics as an expert in more than just traditional dentistry, seeing the practice’s orthodontics revenue grow by 18% and facial aesthetics revenue by 60%.
On top of striking gold with new patient markets, Dr. Hernandez found something else he considered invaluable: a marketing partner committed to helping him reach his goals and grow his practice.
Dr. Hernandez, we’re proud to help you make your patients feel healthy and confident. Here’s to making even more Miami residents smile in the years to come!