Robert Davis
Digital advertising can get more clients through the door for your law firm. Advertising should drive revenue by attracting clients at the right time and in the right places. Sophisticated advertising lets you choose your budget and maximize your return on investment. Your advertising should drive your firm’s revenue — and it can with the right advertising management.
At Scorpion, our marketing and advertising professionals can help. We work with law firms to increase client engagement, intake, and retention. We know how to manage your brand and maximize the value of your advertising budget. You can win more clients working with Scorpion’s digital advertising team.
What Is Digital Advertising?
Digital advertising refers to marketing and advertisements on online channels. These channels include websites, streaming platforms, and social media. Digital advertising can span many media types, including text, audio, video, or images.
This form of advertising is meant to draw attention to your law firm and engage potential clients. It should help grow your business and practice using intelligent strategies that make the most out of your budget and increase your client intake.
Advantages of Digital Advertising With Scorpion
Smarter advertising gets you better results. Scorpion leverages the advantages of digital advertising to benefit your firm. These advantages include:
- Improved reach. Digital advertising helps you reach more potential clients where they are. You can focus on social media engagement, digital channels, commercials, or whatever format will best reach your intended market. We help you determine where your clients are and how best to reach them.
- Full control. Digital advertising puts you in control of your budget and your effectiveness. Scorpion makes it easy to increase or decrease your marketing plan depending on your needs and gives you complete control of how much you spend.
- Smarter advertising. Scorpion uses powerful artificial intelligence (AI) to make better decisions about your digital advertising. We can see what is and is not working in your campaign. Our data-driven choices result in the best return on your investment by focusing on what works and eliminating what doesn’t.
- Adaptable technology. Digital advertising can keep pace with ever-changing technology and client use. As your clients shift where they visit, so will the best places to reach them. Search engines will change, meaning your digital advertising must keep pace. Scorpion knows how to ensure your advertising is up-to-date and effective.
How Law Firms Should Use Digital Advertising
Advertising doesn’t have to be complicated. In fact, you can put advertising professionals in charge to maximize your reach and effectiveness. Our marketing professionals know how to drive leads, target the clients you want, and increase your firm’s revenue at a competitive price. Scorpion’s strategies can help you use digital advertising to its fullest extent.
Use Content Marketing
Legal content marketing is one of the most important facets of digital advertising for law firms. This refers to creating valuable, helpful, and relevant legal information for prospective clients. Content marketing may be a page on your website, a blog, or social media post.
The content should inform readers of legal topics relevant to their interests and your legal practice areas. For example, if you are a personal injury attorney, content that explains car accident lawsuits can show your knowledge on the topic and advertise your offerings.
Use Local SEO
Search engine optimization (SEO) uses keywords and other tools to help your law firm appear higher in search engine results. SEO should focus on what you do in your practice and the legal services you offer. Your SEO strategy should also utilize Google Analytics to maximize web traffic and organic search results for legal topics you cover.
Your SEO can target potential clients in your geographical area. It should include keyword phrases like “[your city] personal injury lawyer” so local clients find you first. This helps you better reach your target audience and increase your intake.
At Scorpion we use our artificial intelligence technology called Ranking.Ai to analyze your market and give you the best insights to get you ranking faster and getting more quality organic leads for your business.
Ensure Social Media Engagement
Your law firm advertising should include a social media plan. Potential clients use social media across multiple channels. You need to ensure your advertising reaches these prospective clients and drives traffic through your door.
How Scorpion Helps Law Firms With Digital Advertising
With Scorpion, you can access decades of experience from our advertising professionals for your law firm. We use powerful technology to enhance this experience and increase your return on investment. Our team helps you make advertising decisions based on data and AI. Your ad campaigns are run by industry-leading experts who understand the unique needs of your legal practice.
Working with Scorpion is simple: You tell us your advertising budget and the types of clients you are looking for. We can handle the rest. We make it easy to be as hands-on or hands-off as you want. Many attorneys prefer to manage certain aspects of their advertising, while others let the experts handle it all while they focus on client matters.
You can even throttle your advertising up or down, depending on how busy your schedule is. To stay relevant, your advertising needs to change with the marketplace. We know how to use your advertising budget intelligently and effectively. We can help your law firm manage all aspects of your digital advertising and all of the following:
- Increasing client intake and retention
- Optimizing communications and leads management
- Building your law firm’s brand
- Tracking your results with AI-driven technology
Scorpion uses digital advertising that works. We have driven over 100 million leads, 70 million phone calls, and 1 billion visitors. We can help you achieve the success you want.
Contact Scorpion To Manage Your Digital Advertising
The advertising experts at Scorpion know what lawyers need. We work with attorneys in every practice area and firms of all sizes. Whether you’re a solo practitioner or part of a large law firm, we know how to manage your budget and digital advertising effectively. We make it easy to maximize your results and minimize your advertising budget.
We have the advertising and marketing expertise you need to build your practice and drive revenue. Our professionals will help you compete in the competitive and crowded legal market.
Contact us today to learn how we can help.
