Consumers today have more power when they decide what companies to work with on a day-to-day basis. While this flexibility is a plus for your patients, it can make operating a rural hospital a challenge; after all, you now have to compete with larger hospitals in more centralized locations. While you are doing everything you can to ensure that your medical services, patient interactions, and facilities are outstanding, you may not have even thought about the one thing that could set you apart before a patient even walks through the front door: your website.
Making a Memorable First Impression
A poorly designed or outdated rural hospital website does nothing to reinforce the reputation that you have worked hard to achieve. First impressions are everything, and for many people doing initial research, your website presence is a big part of how they will choose where to receive care.
More and more businesses have well-designed, modern websites today than ever before. Consumers infer the quality of a facility’s products and services based on the quality of the website. You do not want patients thinking, “If the website looks like this, I can guess what the operating room looks like.”
The Importance of Website Functionality
A website should be functional—that is, easily navigable, well-organized, and filled with current information that is easily accessible. As technology becomes more advanced, it is also crucial for websites to be optimized for use on mobile devices, such as phones and tablets. Outdated websites are not likely to read as cleanly on these devices and may frustrate anyone trying to view the site.
Rural hospitals must also consider how their websites will perform in areas where cellular service may be slow. By streamlining your website, it can load faster and provide a better user experience. Providing maps on your website, too, will help make sure that prospective patients can find exactly where you are located.
Scorpion Healthcare Web Design & Maintenance Services
Your patients are referencing your website to learn more about your services and to become acquainted with your organization as a whole. You can help make this a simple process with a site that is easy to navigate, engaging, and attractive. A beautifully designed, highly-functional website will more accurately reflect the high quality of service you provide on a daily basis in your rural healthcare facility.
If you are interested in upgrading your website, contact Scorpion Healthcare and find out how easy it can be to bring your website to the modern era. We can create a sleek, functional design that will benefit both you and your patients.