To get your home services business to rank at the top of Google’s search engine results page (SERP) for the keywords, phrases, and queries you want to be associated with, you must invest time and resources into search engine optimization (SEO). And more specifically, local SEO.
Local SEO has the power to help your local home services business appear before your target audience members who are searching for solutions like the ones you offer in your geographic area.
Continue reading this blog to learn more about traditional and local SEO to help you make your home services business rank number one across Google and other search engines.
What is local SEO?
Local search engine optimization, or local SEO, is a strategy that allows your website and online content to become visible to your local customers/people within the same geographic area as your home services business on the search engine results page (SERP).
Local SEO vs. Traditional SEO
Local SEO allows you to get your web content and business information in front of people within a certain geographic area while traditional SEO works to improve the visibility and findability of your web content across search engines like Google.
Why is local SEO important?
There are many benefits of local SEO. By optimizing for local search, more potential customers in your geographic area are likely to come across your company’s information. Your company will also appear in the organic results as well as the map results on Google if you optimize for local search. All of this leader to greater brand awareness and an increase in business for you.
Local SEO Strategies
Here are some local HVAC SEO, roofing SEO, plumbing SEO, electrician SEO, and pest control SEO tips and best practices to keep in mind. You may think about these SEO tips and strategies as your local SEO checklist.
1. Search engine optimize your website.
Perform keyword research to determine which relevant keywords and phrases should be incorporated throughout your digital marketing strategy and content marketing materials including your blog and social media. This, along with link-building activities, contributes to the ranking of your local business on the search engine results page (SERP).
To optimize your website and content for local search specifically, you should also:
- Select keywords with local intent so that Google knows to show your business information to those searching in your geographic area.
- Include information about your company’s service areas throughout your website and in your meta description.
- Optimize your schema markup to improve the visibility of your web pages on the search engine results page.
To make the process of optimizing your website and content for search engines simpler, use a mix of general/technical SEO and local SEO services (such as Scorpion and Moz Local). These services assist with the implementation of SEO best practices across your web content and improve your local ranking factor/your ability to rank in the local search results (including Google local finder and local pack).
Home Services SEO Examples
This electrical website is filled with relevant keywords and phrases based on the services that they offer their residential and commercial clients.
The HVAC company’s contact information is clearly stated on their website so it’s easy for both visitors and search engines to read and understand their location, hours, and service area.
This plumbing company has a clear, succinct, and keyword-optimized meta description that is visible to all users on Google who are searching for a local plumbing business.
The combination of an easy-to-navigate web user experience along with internal links and a variety of relevant keywords make this roofing website well-optimized for search engines.
This pest control company’s blog has content that is relevant and helpful to its target audience. It also incorporates a link-building strategy through which the blog writers deliberately and thoughtfully added links to and from internal and external web pages/sources to boost SEO.
2. Create a Google Business Profile.
Create a Google Business Profile (previously called Google My Business) to feature your address, hours, contact information, customer reviews, and more. This will allow Google to show your business profile, contact information, customer reviews, and your location on a map to anyone searching in your geographic area. By managing your business profile on Google, you’ll be able to respond to reviews and update your business information on an as-needed basis. As a result, you’ll improve your company’s local SEO.
Home Services SEO Examples
Each of the following examples depicts a unique view of how a customer or prospect may see and engage with your Google Business profile.
3. Use Google Ads.
Google Ads make it easy to create and publish professional, on-brand, and attention-grabbing advertisements for your small business across Google search, the web, and YouTube. With Google Ads, you don’t need a digital marketing agency or expert in the field to help you create, share, and track the success of your digital ads. Google makes it easy to select the format and type of ad you want to publish as well as how you want to share that ad with your target audience. You can even set and adjust your Google Ad budget on an as-needed basis.
Home Services SEO Examples
Each of the following examples depicts a unique view of how a customer or prospect may see your Google Ads across different channels.
4. Perform website and SEO audits on a regular basis to track success.
Understand the health of your website and your SEO by performing regular (for example, monthly) SEO audits. These may entail leveraging one of your SEO tools that we mentioned above — such as Moz — to help you understand which keywords and phrases you’re ranking for as well as where your website is ranking in the local SERP.
You can also use findings from your SEO audits to track and understand your local citations. A local citation helps your target audience discover a local business like yours and contributes to your ranking on search engines — it is any online mention of your local business (including its partial or complete name, address, or phone number). Moz has a tool to track local citations.
Optimize Your Home Services Website for Google
Optimize your home services website for Google to rank number one for the key terms and phrases that you want your business to be known for. Use the tips we covered above to ensure all aspects of your website and content are appropriately optimized for search engines.
Ready to learn how Scorpion can help your home services business optimize your website for search engines?