Live chat: what is it and why should you implement it?
With live chat for business, your customers will be able to interact with you and get their questions answered. The best part? You won’t even have to lift a finger. A live chat box will appear as a small widget on your website and will appear to ask the visitor if they have any questions. If you have ever seen one of these features, then you know it does not take up a great deal of space on the website and your visitors will still be able to navigate seamlessly. The live chat feature can answer common queries about the kinds of services your business offers and how you can support your customers. If they have further questions or want to make an appointment, the chat feature can direct them elsewhere to communicate with your team directly.
Scorpion has utilized Live Chat for our clients as a cutting-edge way to stay connected to their customers in one centralized location. When connecting with your customers becomes easier, it can happen more quickly and more often. The more you can connect with them, the more appointments you will naturally be able to make.
Implementing live chat into your website can be a great way to keep in touch with your customers and fill your schedule. Plus, a large portion of your customer base likely prefers this mode of communication.
In fact, as of 2023, about 41% of customers say they prefer real-time customer service through live chat over other methods, including email or phone calls. Plus, about 60% of customers say they are more likely to return to a website that offers live chat and 63% are more likely to purchase from websites with live chat widgets.
This number is only predicted to increase in the coming years. When you implement live chat into your digital marketing plan, you can be sure you are keeping up with customer preferences. Other reasons to implement it include:
- Staying ahead of the competition
Even though so many customers prefer live chat, only 9% of companies use the feature on their websites. By taking advantage of Scorpion’s live chat capabilities, you will be able to put yourself way ahead of most of your competitors. By using live chat, you will increase your customers’ satisfaction in an area where many businesses are not.
- Boosting your team’s productivity
Not only will our live chat feature help you fill up your schedule, but it will also help you and your team free up your schedule. Rather than spending excessive amounts of time on communications, you can customize your software to meet your customers’ needs for you.
- Gathering data
You have probably heard horror stories about businesses gathering data and using it against their customers, but the truth is that not all data gathering is bad. Much of the time, it can be used to create better experiences for customers. Gaining insight into what your customers have questions about can inform and support your team. Based on frequently asked questions, you will be able to pick up patterns that help identify what your customers are most interested in, what they need more clarification on, and how you can help point them in the right direction.
3 main components of Scorpion communications that get you more appointments
In addition to our marketing capabilities, Scorpion has created a suite of communication tools for your business. Our goal is to make it easier for your business to stay in touch with your current and potential customers.
No matter what kind of business you are running, communicating with your customers is essential and will help you turn interested leads into loyal customers. So how does Scorpion’s communication suite work and how exactly will it help you fill your schedule? Let’s break it down into these simple steps:
According to a report from the portfolio website Visual Objects, 76% of consumers look at a business’s online presence before making an appointment or physically visiting the business. If your goal is to set more appointments, then a strong website and digital presence are paramount.
When you work with Scorpion, we will power your website and online advertising with technology that makes it easier for your customers to contact you. Your customers can choose to give you a call, send a text, chat online through Scorpion Chat, or even book an appointment through a contact form with no effort on your part.
Your customers should have a variety of options to choose from when it comes to contacting you. However, this does not mean that you should have to check a bunch of different platforms to respond. With Scorpion’s communication suite, you can access all of your messages in one inbox.
All you will need to do is log into Scorpion and you’ll be able to respond to communications and initiate your own. On top of that, the inbox will remind you of key information regarding each customer, such as previous conversations and internal notes left by your team. Automated messages and Scorpion Chat features can even send updates to your customers when you are away from your desk. With Scorpion’s communication tools, being consistently available doesn’t need to be inconvenient.
When your customers and potential customers have easy access to you, they will be more likely to choose your business. That is because live chat increases customer engagement, which in turn drives more appointments and more sales. This means more leads for you and more money coming into your pocket.
Scorpion is dedicated to streamlining your business communications, and our chat feature is just one way to do this. In this day and age, your customers expect to reach you at their convenience, and the businesses that don’t meet those expectations are likely to be left behind. When you work with us, we will bring your communications into one centralized location, including chats, emails, calls, and more. When you expand the ways customers can reach you, and allow them to reach you in real-time through live chat, you provide more opportunities to fill your schedule and run your best business.
Want to learn more about Scorpion’s chat feature and other communication tools that can help you get more appointments? Reach out to our team today.