Robert Davis
Looking for a way to get the word out about your home services business and attract new jobs?
Try content marketing.
Content marketing is the creation of digital content designed to educate potential customers and build interest around your business. Common examples of content marketing include blog posts, articles, social media posts, videos, infographics, ebooks, and whitepapers.
With the right content and promotion strategy, you can get your home services business in front of potential customers far more effectively than your competition all while cementing your industry expertise.
1. Boost Your Organic Rankings in Search Engines
When online users look for something on a search engine like Google, the engine sorts through billions of webpages to find relevant results.
Ultimately, the search engine is looking for content that not only relates to the specific terms searched but also does a great job of answering the searcher’s larger question.
Only the web pages with the most valuable content will rank at the top of the organic (unpaid) search results.
So what’s your takeaway?
Create high-value content regularly that closely relates to the most common questions and needs of your potential customers.
And make sure your content features relevant keywords that are naturally seeded into the text.
2. Establish Your Business as an Authority in Your Industry
Content marketing is an excellent opportunity to show off your industry chops. When you produce great content (how-to articles, instructional videos, etc.) you become a teacher and guide. In doing so, you build unbreakable relationships with existing customers and keep your business on the mind of potential customers.
(According to Google, 51% of smartphone users have purchased from a company or brand other than the one they intended because the information provided was useful.)
3. Attract More Jobs & Generate More Revenue
Content marketing can actually be a moneymaker for your business if you do it right. The trick is to provide content that will be useful to potential customers at all stages of their buying journey—especially their “moment of need.”
(According to Google, 1 in 3 smartphone users has purchased from a company or brand other than the one they intended to because of information provided in the moment they needed it.)
Think of what type of content your prospective customers need at the beginning of their journey—when they’re just becoming aware of their problem.
What kind of content they need in the middle of their journey—when they’re researching specific solutions (such as products or services).
And what kind of content they need at the end of their journey—when they’re ready to hire a service provider.
Here are a few examples…
Beginning:
- Problem-focused blog posts and articles
- Social media posts
- Videos
- Infographics
- Checklists
Middle:
- Solution-focused blog posts and articles
- Website copy about your services
- Educational resources, such as downloadable guides
- Customer stories
End:
- Case studies/customer stories
- Emails
- Calls to action on your website
- Landing pages with forms
If you keep your content relevant to your potential customers and you deliver that content at all stages of the buyer’s journey, you’ll drive more attention to your business and more dollars to your bank account.
Ready to work with a team of digital marketing experts to create a content marketing strategy that will take your home services business to the next level?
