Robert Davis
Want to drive more revenue to your hospital’s service lines? Start by implementing a comprehensive internet marketing strategy.
You want to boost your hospital’s bottom line, but you may not know where to start. We suggest looking to the most saturated marketplace of our day – the internet. More than 80 percent of people search online when looking for a good or service; that includes hospitals and physicians. If you want to grow service line revenue, your hospital’s online presence cannot be ignored.
1. Engage Your Community
To grow your hospital’s revenue, you need more patients. To get more patients, those patients need to not only know about you, but trust you. How can internet marketing help you engage your community? Through an easy-to-find website that promotes your hospital, your physicians, and all its good qualities, you can increase the community’s exposure to your hospital, promoting engagement.
2. Build a Beautiful Website
First impressions matter, and that applies to the internet as well. When potential patients arrive at your website, what do they see? Do they see a professional organization with trusted physicians? Or do they see an underwhelming, outdated hospital? Many hospitals are placing an emphasis on new technology, putting them at the forefront of the medical industry. Even if your hospital utilizes advanced technology, a visitor to your old, outdated website might think just the opposite.
3. Create a Positive User Experience
A positive user experience can go a long way. When a new or prospective patient visits your hospital, you want their experience to be one of ease, comfort, and convenience. It’s the same online. If someone arrives at your website and is confused and can’t find what they’re looking for, chances are, they’ll leave. Make sure your website is easy to navigate and promotes longer user visits.
4. Optimize Your Website for Search
A beautiful, easy to navigate website can only be effective when users can find it. This is where search engine optimization comes into play. This takes time, effort, and ongoing work to accomplish, but a properly optimized website can help more potential patients find your hospital online.
5. Utilize Targeted Web Marketing Campaigns
Target exactly who you want with targeted web marketing, also known as “paid advertising” or “pay per click.” This marketing method allows you to advertise specific service lines and even specific physicians so when your potential patients are searching online, they find your website and contact your hospital.
6. Be Committed to Ongoing Marketing
To increase your hospital’s revenue, it’s going to take ongoing effort. The internet is always changing, which requires constant updates. You must adapt your internet marketing strategy constantly to stay relevant and continue increasing your hospital’s revenue.
Are you ready to increase your hospital’s revenue? Contact Scorpion Healthcare today to learn how you can!
