Robert Davis
Between trips to the courthouse and meetings with impassioned clients, family law attorneys don’t have a whole lot of time to spend thinking about the kind of technology they’re using in their practice.
But taking the time to think about technology is important because the right tools can make life THAT much easier for an attorney, in addition to making a practice that much more successful.
With that said, here are 5 tech tools that every family law practice must have…
1. A user-friendly, responsive website
You need to make sure your site is easy to navigate, loaded with great images, not overflowing with text, or littered with legalese (try to keep your copy short and simple). Your website also needs to be responsive, which means that it should look great and function properly on all devices including mobile phones, tablets, and laptops (like this one).
Why does this matter?
Because your website is the digital window into your firm and will (most likely) be the first place potential clients come across your brand. The stronger your website, the strong the impression your firm will leave on potential clients. (Besides…research shows that a good website can do more for your brand than almost anything else.)
2. Invest in a quality content management system
With the right content management system (CMS) you can quickly and easily get content out to the world without any technical expertise. The right CMS will be simple to use and save your practice a TON of time. Whether you’re publishing updates to your website, new blogs, new images, videos, client testimonials, etc., a quality content management system is a great tool that will help you cement the authority of your practice in the eyes of people looking to hire a family law attorney.
3. Google My Business
Admittedly, Google My Business isn’t a tech “tool” in the traditional sense (it’s not something you buy like Microsoft Office or Adobe Acrobat), but it’s still incredibly important. You add your practice’s information and website to Google My Business to help people locate your firm on Google Maps and in Google Search. And the easier it is for people to find your firm on Google, the easier it will be for your firm to retain more clients.
4. Video
Video isn’t the way of the future; it’s the here and now. If your firm hasn’t jumped on the video train yet, it’s already behind the ball. Why is video so popular—because it’s engaging and shareable. Using videos to explain key family law topics (like this) or answer common family law questions (like this) will bring your firm to life, making your brand feel more personal and engaged. This will, in turn, create a better client experience that will help your practice stand out in a sea of competition.
5. Make your analytics work for you
Collecting data is a great first step to measuring your marketing success as a family law practice, but it’s only a first step; if you want to actually put that data to use, you need to understand what it means. To that end, it makes sense for your firm to invest in a reporting analytics tool that processes all the useable data you already have at your fingertips. The better your reporting, the more informed you’ll be when it comes to making key marketing decisions that will impact the future of your practice.
If you’d like to learn more about the tools your practice could be using to improve ROI and create a more seamless client experience,call (866) 344-8852 or send us a message here.
